DOMINOS JAPAN - NIMBLE CREATORS
The Brief
Dominoâs Japan faced an imminent flash sale from a competitor and urgently needed content to dominate the conversation around pizza over the weekend.
OUR APPROACH
Within đĨ 48 hours đĨ of receiving the brief, we had our creators on board, collaborated on the concept, cast, shot, and edited the content. The rapid execution ensured that the competitor got zero oxygen.
THE RESULTS
đ CTR of 2.76% vs 0.22% previous campaign (10x Clicks for the same budget)
đ This activity drove the highest sessions to the site of any channel across that weekend.
