GUMTREE - TAP TO FURNISH
The Brief
To show Aussies that their very own spaces can be transformed without breaking the bank using Gumtree.
OUR APPROACH
We know that being boujee can be a bit spenny. But with Gumtree, succumbing to your expensive tastes doesn’t actually have to be expensive. Who knew?
We used Instagram Stories to show Aussies the amazing spaces that can be furnished for under $100 using Gumtree.
Taking advantage of Instagram Stories’ ’tap to skip’ functionality, we made users feel like they were bringing the room to life themselves through the magic of stop motion.
THE RESULTS
🥉 Best Use of Vertical - Telly Awards
🏆 Best Use of Stories - Webby Awards
