Tourism Australia - Come Live Our Philausophy

THE BRIEF

To bring Tourism Australia’s ‘Come Live Our Philausophy’ brand platform to life for social media.

OUR APPROACH

Jack Nimble was lucky enough to travel around Australia to document tourism operators’ approach to life, and how international travellers can experience it in their part of the country.

We learned and saw a lot on our travels. Some of the best advice we received was that we’d never regret a surf, and if everyone was like the average Aussie and chilled out a bit, we all would be a lot happier. But the absolute best lesson that we learned, and hopefully potential international travellers did as well, is that there’s nothing like Australia.

Also, there was a kangaroo named Ralph, which was awesome.