SBS - ALONE COLOGNE

THE BRIEF

Bring to life the essence of Alone S2 with a stunt that gets Australia talking.

OUR APPROACH

We created Alone Cologne: an ode to odour. With overwhelming notes of rotten game flesh, which sing in harmony with smoked fish skin, unwashed skin, and greasy hair - Alone Cologne was a real scent that we created with a real perfumer and distributed to creators, media and attendees of the Alone Season 2 launch event.

THE RESULTS

👀 #1 most watched SBS show in 2024

🗣️ 3.2m views across creator content

📺 Coverage in Guardian, Daily Telegraph, Triple J, ABC National Radio

---

EXPLORE MORE

﹀

---