MYOB - MYOB To The Rescue

The Brief

To use YouTube to reach small business owners and show them the powers of MYOB.

OUR APPROACH

Many small business owners waste a lot of their valuable time trying to do their accounting manually, rather than doing what they do best. So we thought: what if we could show a superhero being bogged down in manual accounting rather than saving the planet, only to be freed up thanks to the efficiencies of MYOB?

We leaned into the skip and non-skip functionality of YouTube to keep our audience entertained and to stay top of mind.

THE RESULTS

🚀 Brand Lift Study 8.6%, double benchmark

📈 Search Lift Study 35%, triple benchmark

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